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Pricing
Three all-inclusive pricing models.
Flat Fee
Simplicity & budgeting certainty
$20k /month
Simple month-to-month pricing.
Won't confuse finance or legal. No commitment.
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Performance
Pay only after you see results
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Fees tied 100% to test performance.
Nothing upfront. You are the sole judge of lift.
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Pilot
A quick proof of concept
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Test on a small set of high value pages.
Get quick wins and create organizational buy-in.
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All inclusive pricing
Pricing includes everything you need to get results. No hidden extras.
predictive analytics
Predictive analytics
Find proven winners based on data scraped from the 34,000 websites that actively test.
full service team
Full service team
Run lots of tests without the hassles with your own dedicated team. Design, copywriting, development, QA, analytics, and project management.
a/b testing software
A/B testing software
Unlimited testing bandwidth on an industry leading platform. Integration with GA and your CRM.
qualitative research
Qualitative research
Qualitative feedback on page performance including heatmapping, session recording, objection polling and more. (Crazyegg, Hotjar).
focus groups
Panels & focus groups
Detailed feedback from panels and focus groups. Message testing with target customers (Wynter, User Testing).
results
Results
Obsessive focus on getting tests shipped and producing results. Our average result is a 38% lift in 90 days.
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FAQs
Is there a commitment?

No. There is no commitment.

We deserve your business only if we are providing exceptional value. If for any reason you feel like we are not delivering or if your circumstances change, you are free to end the engagement.

Flat fee engagements are month-to-month. You can stop at any time.

Performance-based engagements, can also be stopped at any time. You have the choice to either pay performance fees owed on any winning test that you chose to keep, or roll back the changes and pay nothing.

Is there a cap on fees for performance engagements?

Yes. Fees are capped.

How is the increase in performance measured? What if we can't agree

Performance is measured based on the results from the A/B tests. A/B testing measures only the impact of the test changes. It removes other factors like seasonality, underlying growth, and promotions.

If there is any doubt around results, we are happy to re-run any test (at our expense) and use the re-run results as the basis for fees.

In the unlikely event that we don't agree, you get to decide.

Is there any upfront payment for the performance deal?

No. You only pay at the end of the engagement if we delivered results to your satisfaction.

How do I know that the extra conversions will be of similar quality?

We can track the performance of tests down funnel (i.e. MQL, SQL, deal won, etc) to ensure that winning test not only perform better in the primary metric (e.g. form fills), but also perform better in terms of other down-funnel metrics.

Are there any hidden extras?

No. Pricing is all inclusive.

There is no setup fee. We don't require you to purchase any software.